The Story of HappiLabs' Logo

A lot of people pitched in ideas. There was googling, drawing, dry erase boards, beer and coffee. Ultimately, the final decision was made while sitting in a coffee shop on Halsted Ave in Chicago with two of our graphic designers. We probably drew 20 different versions and finally hit a winner.There were three mandatory characteristics:

1. It had to be simple.
2. It had to relate to scientists.
3. And the most important, well, just watch the end of the video.

[wpvideo pU4YlMws]